Analysis of the overall market profit and the influence of price and market share in China's prototype industry

Analysis of the overall market profit and the influence of price and market share in China's  prototype industry
Prototype is an indispensable tool for production enterprises, which can not only save development time, go on the market in advance, but also find potential problems as soon as possible, and reduce the risk of mold manufacturing cost waste.
Section I Price, Supply and Consumption Analysis
First, price analysis

Usually, you need to know the specific size of the customer's hand, you need to see the customer's 3D drawings, know the relevant data, enterprises will also refer to other factors to calculate the price of the hand, only in this way can you calculate the specific price of the hand model.
Second, supply analysis
First, the precision and surface roughness of the processed parts: if you need to 0.01mm tolerance requirements, whether processing equipment or technical master, enterprise requirements are relatively high, and the cost will be relatively high;
Two, the structure and size of the processed parts: if the product structure is complex, the processing cost of the enterprise is also much higher;If the overall size of the product is very large or the appearance is curved shape, processing costs will also rise a lot.
Three, if the processed parts material is difficult to process materials, such as stainless steel, material hardness, to use tungsten steel and hard cutting tools, and the computer gong needs to be Taiwan or Japan with the machine to do, although the cost of the enterprise will be higher than the use of ordinary materials.
Four, hand plating, radium carving, under normal circumstances, hand model do not need so much process, but do not exclude such customers, all of these processes are used, the price is relatively high.
Section II Gross Margin Analysis

By the end of 2016, according to statistics, the gross profit margin of China's hand model industry was 35.26%, down 2.51 percentage points compared with 2015.
Chart: Gross Margin of Handset Model Industry in China from 2014 to 2016
Analysis of gross profit margin and market share in different price of Chinese handboard model industry.
 

Data source: China research
Section 3: Comparison of ex-factory prices in different regions of the world
According to the market research of China Research Institute, due to labor costs and raw materials and other reasons, the average price of the American prototype is basically the highest, followed by developed countries such as Europe.
And the average price of Chinese prototype is in a certain market advantage.
The 4 section prototype different kinds of product price analysis
Chart: The price trend of different types of products in China in 2016
Analysis of gross profit margin and market share in different price of Chinese prototype industry

Prototype industry market overall gross profit margin analysis and the impact of price on market share, in the future with the strong support of national policies for innovative enterprises, drive the take-off of industrial design, the prototype market will usher in a new era.Data source: China research
The 5  section analyzes the market share of prototype at different price levels
Chart: Market Share of Handset Models at Different Price Levels in China in 2016 Section 4 Price Analysis of prototype of Different Types
Chart: The price trend of different types of products in China in 2016
Analysis of gross profit margin and market share in different price of Chinese prototype industry

Section 6 Analysis of Gross Margin of prototype in Different Application Fields
Chart: Gross profit margin of prototype  in different application fields in China in 2016.

Prototype industry market overall gross profit margin analysis and the impact of price on market share, in the future with the strong support of national policies for innovative enterprises, drive the take-off of industrial design, the prototype market will usher in a new era.