Industrial design helps small and medium-sized enterprises to build brand products -- small household appliances product design

Industrial design helps small and medium-sized enterprises to build brand products -- small household appliances product design

Small household appliances are an inseparable part of the daily life of millions of families. With the improvement of consumption power, consumers are more and more picky about the appearance and shape of household appliances, which are oriented by function.

Many enterprises will be small home appliance product design on the agenda, 101 industrial design company every year to undertake dozens of nearly hundreds of small home appliance product design.Based on the investigation of household appliance industry and the research of household appliance product design for many years, this paper analyzes the status quo of household appliance product design in small and medium-sized enterprises.

Small and medium-sized brands of small home appliances compete very fiercely, the similarity of each brand product is very high, the product is serious homogenization from function to appearance, some small home appliances brands have realized to form their own brand unique style, take the road of real brand.

The research and development of many small household appliances is actually in the stage of appearance modification, function increase or improvement of big-name products. The lack of standards for new product research and development and the lack of core technology of enterprises face great pressure for survival.

Compared with foreign brands, Chinese small appliance brands lack high-end products.In fact, most of the foreign big-brand products are "made in China", which shows that China's processing and manufacturing capacity and quality control are excellent. Chinese manufacturers need to establish and expand the promotion of their own brands, so as to get rid of the vicious circle caused by the low added value and low profit of the free brands produced by Chinese manufacturers.

101 industrial design for different development stages of home appliance enterprises from the market research, product strategy, product design, marketing, brand creation and other one-stop design services.

Industrial design helps small and medium-sized enterprises to build brand products -- small household appliances product design

Small household appliances are an inseparable part of the daily life of millions of families. With the improvement of consumption power, consumers are more and more picky about the appearance and shape of household appliances, which are oriented by function.

Many enterprises will be small home appliance product design on the agenda, 101 industrial design company every year to undertake dozens of nearly hundreds of small home appliance product design.Based on the investigation of household appliance industry and the research of household appliance product design for many years, this paper analyzes the status quo of household appliance product design in small and medium-sized enterprises.

Small and medium-sized brands of small home appliances compete very fiercely, the similarity of each brand product is very high, the product is serious homogenization from function to appearance, some small home appliances brands have realized to form their own brand unique style, take the road of real brand.

The research and development of many small household appliances is actually in the stage of appearance modification, function increase or improvement of big-name products. The lack of standards for new product research and development and the lack of core technology of enterprises face great pressure for survival.

Compared with foreign brands, Chinese small appliance brands lack high-end products.In fact, most of the foreign big-brand products are "made in China", which shows that China's processing and manufacturing capacity and quality control are excellent. Chinese manufacturers need to establish and expand the promotion of their own brands, so as to get rid of the vicious circle caused by the low added value and low profit of the free brands produced by Chinese manufacturers.

101 industrial design for different development stages of home appliance enterprises from the market research, product strategy, product design, marketing, brand creation and other one-stop design services.